Ostwald Helgason S/S 2012

Ostwald Helgason S/S 2012

The London based brand Ostwald Helgason was founded in 2008 by Susanne Ostwald and Ingvar Helgason.

Susanne Ostwald was born 1979 in Leipzig, Germany and has an MA in Fashion Design from the art college Burg Giebichenstein in Halle. Ingvar Helgason was born in 1980 in Reykjavik, Iceland, studying Fashion Design in Copenhagen and working as a tailor in Iceland before studying Fashion Management, followed by time spent at St Martins in London.

They work as a team on the overall look of the collections. Individually, Ostwald takes inspiration from fine art, Helgason from new technology, creating an arresting combination of the natural and the hi-tech. Using print combined with tactile fabrics and experimental processes, Ostwald Helgason create modern, effortless clothes with clean, structured lines.

source: ostwald helgason facebook page

The Zig-Zag Illusion

The zig-zag print, or as I like to call it after hundreds of typos I made : the zizgag print, is to me the simplest form of illusion. Consisting of two convergent lines: the zig (/) and the zag (), the print was first used as a sewing technique in 19th century to embroider the aprons of British workers, then made famous as a print by Missoni in 70′s, now it is almost impossible to tell them apart. In so much that sometimes its not called the zig-zag print but the “Missoni-esque”.

The usage of patterns that appear like optical illusions goes back to early 60′s, deriving from the Op-Art trend.

This spring/summer season the zig-zag made a come back in a more explicit and concrete way and here are some vintage options for you, the mesmerising bohemian chic you are, to catch the trend:

1) Bold Chunky Striped Knit Scalloped Oversized Batwing Tunic (80s) – Auction (current price $14.99)

2) Zig-Zag Print Vest (70s) – $28.00

3) Missoni Flare Stretch Pants (70s) – $360.00

4) Nude Sequin Zig-Zag Bandage Maxi Dress (70s) – Auction (current price $19.99)

5) Zig-Zag Print Metallic Shirt (60s) – $21.00

6) Zig-Zag Print Tapestry Cape (70s) – $168.00

7) Zig-Zag Striped Knit Shirt (70s) – $32.00

8) Metallic Zig-Zag Draped Cable Knit Maxi Dress (70s) – Auction (current price $39.00)

9) Southwestern Thick Knit Chevron Stripe Maxi Skirt – $45.00

10) Rainbow Tapestry Zig-Zag Draped Hippie Swing Coat – Auction (current price $31.00)

11) Missoni-esque Knit and Sequin Long Gown – $425.00

12) Zig-Zag Stripe Sleeveless Cardigan Sweater Vest (70s) – $40.00

13) Zig-Zag Silver Metallic Knit Chevron Boho Maxi Dress (70s) – Auction (current price $42.79)

14) Missoni Style Zig-Zag Boho Maxi Skirt – $39.95

15) Avant Garde Zig-Zag Jacket (70s) – $68.99

Fannie Schiavoni

Born in Sweden, Fannie Schiavoni moved to London when she was 18 to study tailoring. Having done a number of internships alongside her studies for designers such as Hussein Chalayan and Giles Deacon – she then launched her first collection before graduating from the London College of Fashion in spring 2009. Browns Focus bought the collection and in the same year she received the prestigious New Gen award from the British Fashion Council.

Her background in tailoring and use of traditional methods of handicraft has helped develop a unique approach to the design of her chain metal accessories. Now after being awarded New Gen for three consecutive seasons her collections are stocked globally and can be found at 10 Corso Como Milan, Barneys NY, L’Eclaireur Paris and Curve LA.

In the last year many artists have embrace her work too, such as Lady Gaga, Rihanna, Katy Perry and Skin. She has also recently been collaborating with major brands including Swarovski and Diesel.

Red As in Valentine

I promise this is the first and only time I am going to give in to a cliche, and I have actually never worn red on a Valentine’s Day (as a matter of fact I’ve never even celebrated Vday; eventhough I found my significant other years ago – I found it meaningless to celebrate the fact that you are in love with someone who loves you back on the same date with everybody else in the world whereas I could celebrate it in my own ways all day everyday) but still, tradition is tradition. No matter what your plans are; if you want to bedazzle your beau with some choices as red as your loving heart, here comes a unique selection:

1) Red Mohair Handknit Jumper (80s) – £24.00

2) Omo Norma Kamali Dress & Jacket (70s) – $425.00

3) Moschino Cheap & Chic Cartoon Coat Dress (90s) – AU$245.00

4) Cherry Red Leather Satchel Bag (60s) – £55.00

5) Red Rib Knit Cotton Wiggle Bodycon Cut Out Back Dress (80s) – Auction (current price $48.95)

6) Bold Red Giant Heart Oversized Knitted Sweater – $72.00

7) Red Sweetheart Swing Bone Corset Off The Shoulder Midi Dress (90s) – Auction (current price $11.49)

8) Raspberry-Red Beaded Silk Chiffon Couture Bias Cut Goddess Evening Gown (30s) – $425.00

9) Red & Black Polka Dot Dress (80s) – £45.00

10) Red Silk & Sequin Party Dress (80s) – $70.00

11) Yves Saint Laurent Red Wide Leg Trousers – $365.00

12) Maroon Red High Waisted Maxi Skirt – $26.00

13) Red Sequin Bow Knit Jumper Mini Dress (80s) – Auction (current price $9.99)