It’s no surprise that Zeynep Tosun, one of the most promising, creative and talented designers in Turkey (actually not ONE OF, she IS the apple of our eyes) has opted for showing her collections in London instead of Istanbul since last year; facing all financial and moral burdens, taking a huge risk which – we can clearly see now – has paid off.
After studying management in Turkey, she changed her path and studied fashion design (BA and MA) in Marangoni (Milano) then worked with Alberta Ferretti for one year before coming back home only to came 3rd in ITKIB new talents competition and to work for Ece Ege (designer of Dice Kayek) for 3 months. With a background like that and a family full of designers, artists, tailors and architects; her current achivements are not unlooked for.
Back in 2010, when she was attending Istanbul Fashion Week with two other designers (as a combined show), she was all foreign press was talking about (even though Bora Aksu also attended that fashion week, Zeynep Tosun was a bigger hit as a newcomer), her talent and vision was obvious in her intricate work and uniqueness. I worked as a PR Assistant for the PR Agency who was working with Zeynep Tosun at that time, so I had the chance to be a part of all the before-after process of the show, seeing how she operates and had a chance to meet her. It was a short period of time but even then it made so much sense to see everything can be related to her aura and personality. You can feel that all she is doing, she is doing for herself. If she didn’t feel that she could be ready with the perfect collection in time – she wouldn’t do it.
Her F/W 12 collection, which was the second installment of the House of Evolution, is no exception to the aforementioned. Taking direct inspiration from female warriors, contrast was the main feature of the collection: the contrast of feminine florals and androgynous details, the contrast of rigidity and fluidity (embodied in hard patent leather tops layered with chiffon shirts), the contrast of futurism and tribal ferocity (as the prints of veins surrounding the body). The ability to create a collection so smooth and complete with such intricate and elaborative details, is definately a sign of what she will come up in the future. Take out a pad and write her name down, you are going to hear it a lot.