New Collections

Isabel Marant pour H&M

isabel marant pour h&m isabel marant pour h&m2 isabel marant pour h&m5Ok, this collection looks good. We all want to get a piece and wear over and over till we satisfy our inner super cool French chick. But there is one thing on my mind ever since I first heard about the collaboration and it’s about time I’m gonna come out and be (probably) the first fashion blogger to shout “the emperor has no clothes!” – which is ironic because in this case the problem is clothes being present, and being present for a long time.

A lot of people are still freaking out about the new Isabel Marant pour H&M collection of which the first collection photos got released today (and which is absurdly expensive, even for a designer collab) but the first thing I thought was: haven’t I seen all of these clothes before? Like last season? And isn’t H&M (as well as other high street brands, especially Mango) shamelessly (we all take partnership in that shame) copy Isabel Marant so obviously that by this time we already know what we are getting from H&M the day we see the runway of madame Marant? I mean I’m pretty sure that I’ve seen that red jacket in the third photo at my local H&M store 3 months ago, the first blouse is actually on sale right now, that burgundy waxed cigarette and side embellished white jeans have at least tried by one out of every three women entering H&M and we all already own the jacket and the fringe boots in the second photo.

I think after the failed Maison Martin Margiela collab and the horrible accessory *thing* with Anna Dello Russo, they wanted to go in a direction with more wearable clothes that will boom the sales but if you ask me, the key was either to surprise the crowd or go for low, reasonable prices. With these circumstances I think only collab freaks and fashion victims who would die for the brand name behind the “pour H&M” would want to get a piece. Only the studded pumps and accessories interest me at this point.

isabel marant pour h&m3 isabel marant pour h&m4 isabel marant pour h&m6image source: the fashion spot


  1. Pingback: A little bit of Marant | une petite bruxelloise

  2. So true! And it also doesn’t seem like Isabel Marant designed anything new, it all looks like pieces from old collections.
    P.S. Where did you find the prices?

  3. Couldn’t agree with you more, it seems like people will only buy these pieces for the Marant name, its sad that they didnt make it more affordable though

  4. I really like your blog, I have just started one and I would like you to follow me if you want…by the way I love mark H&M a few days ago I was out shopping here, but the truth the only thing that I like in this collection are the boots and even so sure that they are nothing affordable because they are of Isabel Marant. A greeting 😀

  5. Thank you! I saw the clothes yesterday and noticed the same thing. I mean, I think the clothes are really pretty but we have literally already seen this. I feel like at this point, it’s borderline insulting that they are producing this. Did you notice they made the EXACT, SAME Rennell jeans (with navajo embroderies) except for men, so… apparently it’s a different collection.

    I love Isabel Marant (as does everyone else, no?) and also really like H&M, but I just can’t wrap my head around this…

  6. Fantastic post! A lot of people from where I from love to buy designer items just for the name. I completely agree with what you said. The collection seem repetitive especially for the outrageous pricing. I think this wasn’t a good move for Isabel Marant or H&M. Very disappointing. xx

  7. I totally agree with you. There is nothing original about this collection. How can a store like H&M, supposed to be presenting high fashion at a lower price, be selling an Isabel Marrant collection at the actual price of Isabel Marant line.

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