I must admit I’m loving this see now-buy now approach, not because I can actually see and buy them now since I can’t but because of the surprise element, pre-fall collections showing up when you least expect them to and are in desperate need for fresh inspiration. Jack McCollough and Lazaro Hernandez came up with a relatively low-key and more wearable collection but the Proenza magic was still present in some of the pieces, like this fully beaded dress made up of rubber tassels that would make every fashion girl go crazy, including Man Repeller (source snapchat).
Sara Donaldson of Harper and Harley is one of the most successful fashion bloggers in the world, famous for her minimal style consisting of luxury basics and a clean color palette, and now she is offering her followers a new online destination where they can find clothes that only cater to a minimal and curated aesthetic. The Undone, launching July 2016, will carry a selection of strong, iconic, premium Australian brands as well as some newcomers and international brands so minimalists that don’t need any color in their wardrobes and hate going through every single e-shop on world wide web, take a note on your calendars.
For most people the clearest sign of summer is eating ice cream again or ditching tights or buying flowers; however for me, since I do all of the aforementioned all year long, summer begins when I extensively start looking for comfortable linen or cotton midi dresses or wide leg pants and don’t want to even think about wearing anything else. It was this pair of pants that got me searching for Shaina Mote in detail and I ended up loving the entire S/S 2016 collection so I decided to share it with you. All Shaina Mote pieces are designed, developed and made in Los Angeles with natural and renewable materials like tencel, micromodal, rayon or wool. The line emphasizes longevity through superior construction techniques and exceptional fit as well as a clean color palette focusing on black, white and easy-to-wear neutral tones. It’s like Reformation for the minimal girl or Lemaire on a budget.
Only The Row could have made me willingly make a post about a (pre) fall collection with cashmere and fur all over, considering I can’t even look at my sweaters anymore and don’t want to think about anything related to winter till November, but even the beauty of this collection can’t hide the downside of this see now-buy now approach: something feels off, season wise. Had I seen this collection back in January when it was first presented to editors and buyers, I’d be all over it trying to recreate the stylings and going on shopping sprees. Now, it still looks elegant as hell, it just doesn’t make me lust after it. So let’s just put it here and come back to this moment in October.
If I ask you to name three brands Nehera reminds you of, I’m pretty sure the answers will be Christophe Lemaire, The Row and Hermès (at least mine were, respectively) and it’s no coincidence. Samuel Drira used to be a creative consultant for all those brands before becoming Nehera’s creative director in 2014 and he seamlessly applied the modern fluidity that is the foundation of the three brands and a new, contemporary identity to the 80 years old Nehera.