“I start with the trouser that I want to wear and build up from that.” These wise words from Louise Trotter perfectly explains why Joseph has been one of my favorite brands for the past few years. I’m lusting after all the perfect layering pieces, knit duos, apron details, obi styles and knots, tapered and wide leg trousers, long shirt dresses and beautiful trench coats. Everything, I’m in love with everything. Can it be fall again please?
I don’t know what happened between the time Joseph was just another Brit brand and the era where it became one of the key players in the industry, setting the tone for menswear inspired women’s street wear. I must have missed something there, but it will not go unnoticed again, that’s for sure. With references to “Pony Kids”, Perry Ogden’s 1999 photographic study of Dublin’s working-class suburban pony owners; creative director Louise Trotter managed to create a hybrid of menswear shapes and forms with prim and girly details for the pre-fall 2016 collection.
“A girl dressed as boy dressed like girl” depicted Vogue writer Luke Leitch one part of the Joseph spring/summer 2016 collection and I’m blatantly copying it because I couldn’t put it better myself. All the manly stripes and suit-like shapes meeting now signature Joseph knots and feminine, nay, shiftily cleavaged garments and pop of unexpected colors; Louise Trotter inspired me today more than anyone else in London since the beginning of FW. Please, I encourage all of you to check out every single look and start dressing like this, asap. Including me.